ford ecosport

Aug 21, 2018

'We are seeing a significant change in the perception of Ford now': Rahul Gautam

We caught up with the VP-marketing of Ford in India for a chat on the car maker's India plans...

Aug 04, 2016

Ford packs safety promise in a rakhi, woos women

Watch the ad film conceptualised by Global Team Blue here

Feb 02, 2016

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

Mar 01, 2013

‘India has shown the biggest response to our digital campaigns’

A ‘pre-launch campaign’ for the Ford Ecosport, ‘Urban Discoveries’, has gone live. James Farley, EVP – global marketing, sales and service, and Vinay Piparsania, ED – marketing, sales and service, India, tell us more.

Jan 12, 2012

Auto Expo 2012: Nigel Wark on Ford India’s presence at the Auto Expo

Ford revealed the Ford EcoSport at the Expo