ford ecosport

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'We are seeing a significant change in the perception of Ford now': Rahul Gautam
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Aug 21, 2018

'We are seeing a significant change in the perception of Ford now': Rahul Gautam

We caught up with the VP-marketing of Ford in India for a chat on the car maker's India plans...

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Ford packs safety promise in a rakhi, woos women
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Aug 04, 2016

Ford packs safety promise in a rakhi, woos women

Watch the ad film conceptualised by Global Team Blue here

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'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India
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Feb 02, 2016

'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

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Will the launch of EcoSport help turnaround Ford's fortunes in India? Why?
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Jul 13, 2013

Will the launch of EcoSport help turnaround Ford's fortunes in India? Why?

A chance to win an Edifier iPod Docking Station

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‘India has shown the biggest response to our digital campaigns’
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Mar 01, 2013

‘India has shown the biggest response to our digital campaigns’

A ‘pre-launch campaign’ for the Ford Ecosport, ‘Urban Discoveries’, has gone live. James Farley, EVP – global marketing, sales and service, and Vinay Piparsania, ED – marketing, sales and service, India, tell us more.

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Auto Expo 2012: Nigel Wark on Ford India’s presence at the Auto Expo
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Jan 12, 2012

Auto Expo 2012: Nigel Wark on Ford India’s presence at the Auto Expo

Ford revealed the Ford EcoSport at the Expo