Fit AF eliminates insecurities by releasing the champion within

Fit AF has rolled out a campaign #TumSeHoga (can you do it?) to inspire athletes and encourage them when they face challenges of self-doubt in their fitness journey. 

Conceptualised by Gozoop, the films depict the sentiments of fitness enthusiasts making progress and the trials they need to overcome during their fitness journey. The 30-second films showcase the real-life dilemmas of a weightlifter, a wrestler and a runner. It showcases how Fit AF gives these fitness enthusiasts the drive to persist and power through insecurities. 

Aman Lalwani, chief executive officer and director, Fitride Labs, said, “Fit AF has strived to present an opportunity to people to expedite their fitness journey by making our high-quality products a part of their daily fitness regime. We are excited to launch these digital commercials which motivate everyone to push their boundaries and accomplish their goals with an undying spirit and perseverance.”

Samrat Bedi, CEO (India), Gozoop Group, said, “Fitness is challenging. It’s an everyday phenomenon. And, it makes for a compelling narrative. The Fit AF and Gozoop team deeply understands the nuances in this category and has created a repertoire that’s right up there with the best.”