The Work
Campaign India Team
Apr 07, 2020

Film industry helps Amitabh Bachchan find his sunglasses

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here

Sony Pictures Networks' 'Family' was unveiled at 9:00 pm across the network on 6 April. The film featured Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonalee Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh.    
 
The film looks to deliver the message of stay home and stay safe along with how Sony Pictures Networks and Kalyan Jewellers are helping the sustenance of daily wage workers associated with the entertainment industry.
 
The film was produced by Prasoon Pandey (Corcoise Films) and Bachchan. 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Rungta Steel builds Ranbir Kapoor and Alia Bhatt's home on a solid foundation
The Work
Oct 07, 2022
Campaign India Team

Rungta Steel builds Ranbir Kapoor and Alia Bhatt's ...

Diljit Dosanjh for Mario Rusk
Marketing
Aug 09, 2023
Campaign India Team

Diljit Dosanjh for Mario Rusk

Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop
Advertising
Nov 26, 2021
Campaign India Team

Alia Bhatt shows Ranbir Kapoor why Flipkart is her ...

Flipkart gets Ranbir Kapoor, Alia Bhatt to ‘wear the next’ for IKFC
The Work
Jan 21, 2021
Campaign India Team

Flipkart gets Ranbir Kapoor, Alia Bhatt to ‘wear ...

Just Published

Adani seeks single agency for INR 600-crore media overhaul
Advertising
5 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
8 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
9 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Advertising
10 hours ago
Vinita Bhatia

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.