FashionAndYou banks on flash sales to attract youth

FashionAndYou rolled out an ad film that has been conceptualised by Onions Creative Media. The film released on 24 November on social media and 12 December for TV. 

The film showcases young people talking about what they expect when they shop. They talk about how they want the best brands, at the cheapest prices on a daily basis, with home delivery. Finally, a young boy looks at the camera and says, “do you think I am crazy?”, after which everyone in the film is shown interacting with their phone and buying merchandise from  FashionAndYou. The film ends with a voice over talking about daily megasales with up to 80 per cent off that the site promotes.

Aasheesh Mediratta, CEO, FashionAndYou, said, “The new TVC firmly establishes our brand identity and highlights the brand’s three key USPs i.e. fashion, freshness and value. We are the leading flash sales website in the country and with the new TVC, we aim to reach out to a wider segment of customers that FashionAndYou caters to. We believe that the larger share of Indian online shoppers have an impulsive shopping behaviour in terms of the deals they expect. Incidentally, that’s the very core DNA of our business model that drives impulsive buying accredited to great discounts we offer across fashion and lifestyle categories. With this TVC, we intend to highlight our strength as the only website in the country that offers great brands at great discounts, every day.”

Credits:

Client: Fashionandyou.com

Creative agency: Onions Creative Media Pvt. Ltd

Producer: Ashish Bhatia