Entropik has rolled out a campaign ‘the master of observation’ to build brand trust and credibility amongst its consumers.
Conceptualised by Guch, the film aims to convey how the AI-integrated market research company can pick up on facial cues, know where customers are looking, and decode information from their tone of voice. The film showcases a focus group meeting with a moderator and participants. At the same time, Sherlock Holmes, with the clients and the organiser, patiently observes them from the next room. The film then depicts how Holmes in his classic detective style analysing the participants' behaviour, voice, and facial cues. The film aims to highlight the AI tech offerings of Entropik.
Ranjan Kumar, founder, CEO, Entropik, said, “We are thrilled to launch our first brand awareness campaign and show the world what we are capable of. Our platform can capture human insights that go beyond stated responses, and this campaign showcases the power of disruptive emotion AI technology. We hope that the campaign will help us build trust and credibility and spread awareness, allowing us to reach new brands from across the globe."
