Tata Health has rolled out its multi-film campaign titled #SochMatPoochLe (Don’t think, just ask) for its app. The campaign comprises a series of four films that urge consumers to clear their health-related doubts on the app by consulting doctors. The campaign has been conceptualised by Maverick & Monk Communications.
Manas Jaiswal, head of marketing, Tata Health, says, “The campaign is all about making people realise that doubts will not solve their health issues but a trusted doctor will. At Tata Health, you get curated and trusted doctors for the right diagnosis.”
Bhavesh Doshi, chief creative and founder, Maverick & Monk Communications says, “The insight is, most of the times, we live in our heads. Especially when we experience a symptom of some kind. We start thinking of various possibilities; the good, the bad, the worse. This ensues a debate in our heads that could be endless with no real diagnosis. #SochMatPoochLe is a quirky, light-hearted campaign that attempts to bring people out of their ‘thinking’ mode and encourages them to consult on the app for a right diagnosis.”
The films are currently on-air on television and digital. The campaign is dubbed in four regional languages.