In this video, produced in partnership with creative agency Team Darwin, Marketing speaks with Jan Gooding, group brand director at Aviva, Pete Markey, CMO at the Post Office, and Richie Jones, group head of ecommerce (digital) at EWM.
Digital incompetence? 'Businesses have under-invested in training for marketers'
Marketing's latest 'Bums on Seats' video offers advice from the UK's leading marketers on whether marketing is suffering from a digital skills deficit
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