Dairy Day Ice Cream has released a campaign titled ‘goodness is good’.
Conceptualised by Famous Innovations, the campaign consists of three videos that look to celebrate acts of goodness.
The first film in the series tells a story of a young boy learning to communicate in sign language in order to become friends with a hearing and speech impaired child who recently moved into his complex.
M N Jaganath, co-founder, Dairy Day, said, “The ‘goodness is good’ campaign is our attempt to deliver a message of unity, trust and friendship that can be achieved if our thought process is driven by goodness. Through this campaign we aim to encourage people to reimagine what they can achieve if they take the time to learn and understand what a small act of goodness can achieve. Dairy Day believes that goodness comes naturally, and we have made ‘goodness’ the focus of our brand.”
Raj Kamble, founder and CCO, Famous Innovations, said, "Dairy Day as a brand and as a company truly embody the spirit of goodness - of being kind, caring for people and helping people in the right way. With this campaign, we have tried to bring the same alive through simple, relatable stories. Be it the father who understands that marks don't define a child, a layman who gently push children to play with nature and ensures the children disconnect from digital world/video game or the little boy who learns sign language to make a new friend. There are important messages hidden in these humble acts of goodness and we hope this campaign helps spread cheer in the world, at a time when we all need it so badly."
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