Dabur India has rolled out a film showing its 135 year-old heritage in India.
Conceptualised by McCann Worldgroup India, the film shows different products under the Dabur stable and how they have evolved over the years. It also shows the new products launched as it looks to help India re-open after the Covid-19 enforced lockdown.
Mohit Malhotra, CEO, Dabur India, said: “As a brand, Dabur evokes feelings of trust, health and well-being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of Covid-19, Dabur also reaffirms its commitment of being ‘dedicated to the health and well-being of every household’.”
Prasoon Joshi, chairman, McCann WorldGroup, said, “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes New India needs on its journey to become a leader of this new era. This sentiment has been expressed in 'Mitti se judey hum, Barsoon se saath khadey hum' campaign.”
The campaign has been released across TV and digital