Dabur looks to distinguish itself from the fakes

Havas Creative has bagged the creative mandate of Dabur Honey post a multi-agency pitch.

 

The first piece of work from the agency has been rolled out which is a TVC. It states ‘not every honey brand has the right to be called honey.’ Set in a store, the film shows a man and woman shopping. The woman picks up a bottle of honey she believes is Dabur because of the similar packaging but the man spots this and tells her it's actually another brand. 

 

Kunal Sharma, category head, Dabur India, said, “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision. Dabur Honey is the world’s number one honey brand because our consumers are loyalists and have trusted us for many generations.”

 

Rana Barua, CEO, Havas Group India, said “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious wins for the agency this year. Winning the mandate makes this piece of communication even  more special. With our Havas integrated Village model, we will continue to create path-breaking work that makes a meaningful difference in the lives of its consumers. We look forward to further strengthening the brand’s legacy in the market”

 

Ravinder Siwach, national creative director, Havas Creative, added, “Dabur Honey is poised to break new grounds in its product offerings and we couldn’t be happier having been entrusted the journey ahead for one of Dabur India’s marque brands. In current times, consumers have become more health-conscious than before, which has led to an increase in many ‘me too’ imitations. The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”