flybig, a recently launched airline that aims to increase connectivity between smaller cities, has appointed Havas Creative India to handle its creative mandate.
The agency's Gurugram office will be handling integrated creative and media duties for flybig.
flybig is promoted by Big Charter and began operations in December 2020. Its inaugural flight from Indore to Ahmedabad on 3 January 2021.
Srinivas Rao, CEO, flybig, said “flybig is committed to the vision of regional connectivity and its role and as enabler for development of the Tier 2-3 cities which represent the emerging India. For our communication mandate, we were looking for a partner who can understand what the brand stands for and then articulate it in a manner that resonates with our target audiences. We are pleased to have found this in Havas and we look forward to their contributions in this critical phase in our journey.”
Manas Lahiri, president – North, Havas Creative India, said, “We are excited to have landed the integrated communication mandate for India’s newest, most-convenient friendly airline, flybig. It is indeed a challenging and demanding year for the airline industry given the renewed rules, and guidelines for travel due to Covid. flybig’s unique proposition and innovative approach along with Havas Group’s combined expertise will together drive the brand journey to greater and meaningful heights. We look forward to this partnership and an exciting take off!”