online fitness and nutrition platform, Fittr, has launched a campaign titled ‘Become Who You Were Born To Be’ to convey the message that anyone can start their fitness journey, within a with Fittr’s tailor-made fitness experiences for everyone. Conceptualised by Tikdi Entertainment, the film features Tinkesh Kaushik, a triple amputee, who won Fittr’s transformation challenge in the specially-abled category.
The film begins with Kaushik giving his all to exercise and create a fitness routine, despite his disability. He is seen lifting weights, and doing all other forms of exercise that would ordinarily not be expected by him. Towards the end, he’s seen socialising with other differently-abled children, giving them the hope to become who they were born to be.
The campaign is being rolled out across cinema and the brand’s digital and social media platforms.
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