Coverfox and Taapsee Pannu take on eve-teasing head-on

Coverfox.com, an insurance aggregator, has rolled out a TVC featuring actress Taapsee Pannu.

 

The 30-second film titled 'Cover Karo, Kaam Aayega' has been conceptualised by the brand's in-house team. It shows how Pannu takes on eve-teasing to deliver a message about the different types of insurance one could require. 

 

Premanshu Singh, CEO, Coverfox.com, said, “We always pride ourselves in being young and different from the way insurance companies have been perceived in India. At Coverfox, we are building a product for today’s generation who doesn’t just buy a product, but believe in a cause and hence, want to support it. Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that this creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team. We have stayed true to our brand by conveying the need of various insurance products without resorting to selling fear."

 

 

CREDITS:

 

Director: Suresh Triveni

Producer: Radhika Sawhney

Associate producer: Neeraj Doshi, Ravi Tiwari and Ankita Chowfin

DOP: Saurabh Goswami

1st AC: Ayan

Line producer: Vinay Singh

1st AD: Manan Rawat

D.A: Vaishali Tuteja

2nd AD: Kshitij Singh

Art director: Dhara Jain

Costume stylist: Abhilasha Sharma

Hair and make-up: Vidya Singh

Casting director: Anmol Ahuja

Post producer: Vikas Narvankar and Harish Bhalerao

Post supervisor: Sumit Gadavi

Post studio: Prime Focus

Offline editor: Shiv Panicker

Music director: Gaurav Chatterji 

Online editor: Vishal Sinha

Sound studio: Shankh Studio

Sound engineer: Jarvis Marcedo

Accounts: Moorthy Iyer and Ketan