Campaign India Team
Jul 04, 2018

Coverfox and Taapsee Pannu take on eve-teasing head-on

Watch the film conceptualised in-house here

Coverfox.com, an insurance aggregator, has rolled out a TVC featuring actress Taapsee Pannu.
 
The 30-second film titled 'Cover Karo, Kaam Aayega' has been conceptualised by the brand's in-house team. It shows how Pannu takes on eve-teasing to deliver a message about the different types of insurance one could require. 
 
Premanshu Singh, CEO, Coverfox.com, said, “We always pride ourselves in being young and different from the way insurance companies have been perceived in India. At Coverfox, we are building a product for today’s generation who doesn’t just buy a product, but believe in a cause and hence, want to support it. Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that this creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team. We have stayed true to our brand by conveying the need of various insurance products without resorting to selling fear."
 
 
CREDITS:
 
Director: Suresh Triveni
Producer: Radhika Sawhney
Associate producer: Neeraj Doshi, Ravi Tiwari and Ankita Chowfin
DOP: Saurabh Goswami
1st AC: Ayan
Line producer: Vinay Singh
1st AD: Manan Rawat
D.A: Vaishali Tuteja
2nd AD: Kshitij Singh
Art director: Dhara Jain
Costume stylist: Abhilasha Sharma
Hair and make-up: Vidya Singh
Casting director: Anmol Ahuja
Post producer: Vikas Narvankar and Harish Bhalerao
Post supervisor: Sumit Gadavi
Post studio: Prime Focus
Offline editor: Shiv Panicker
Music director: Gaurav Chatterji 
Online editor: Vishal Sinha
Sound studio: Shankh Studio
Sound engineer: Jarvis Marcedo
Accounts: Moorthy Iyer and Ketan
 
Source:
Campaign India

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