Campaign India Team
Jan 06, 2016

Citrus Wallet conjures an 'Orange Man' for 'Cash Back Festival'

Watch the films conceptualised by L&K Saatchi & Saatchi here

Citrus Wallet has rolled out a series of four films for what it bills as 'Cash Back Week'. The films conceptualised by L&K Saatchi & Saatchi went on air on 4 January 2016 and will run till the end of the week.

The films feature a human character dressed in an orange costume with a 'C' on it. In each of the films, the man looks at a young shopper who makes a payment via Citrus Wallet. His task is to pull out their wallets to give them their 'cash back'. One film features a man buying air tickets, another shows one buying grocery online, one shows a lady ordering food, while a fourth features a lady shopping for clothes online. All of them are surprised to see the orange man and even a little apprehensive initially, but delighted when cash literally finds its way into their wallets thanks to him. The films end with the message "Your wallet will never be empty during the Citrus Cash Back Week" and the promise of (up to) 80 per cent cash back. 
Jitendra Gupta, founder and MD, Citrus Pay, said, "Before the new year blues set in, we decided to give our users something to cheer about. The Orange Man or The C-Man captures that energy and the ease of getting cash back into Citrus Wallet no matter where and when you shop – be it online or offline, too. The four digital films crafted by L&K Saatchi & Saatchi portray that association with ease and showcase over 30 different tie-ups with our merchants across multiple categories."
Charles Victor, NCD, L&K Saatchi & Saatchi, said, “The brief really was simple – during the promotion, Citrus Wallet users get money back in their wallets when they spend on partner brands. The team created this character who at first seems like he’s out to pinch your wallet, but he actually does quite the opposite. We had a wonderful client who backed the team and in the end, everyone had a lot of fun doing this! What else do you expect when you have someone in spandex! ”
Brand: Citrus Pay
Client: Jitendra Gupta, Jaimit Doshi, Charu Bhatnagar, Sunny Vazirani, Satyarth Mishra, Sailesh Sharma
Creative agency: L&K Saatchi & Saatchi
NCD: Charles Victor
Creative team : Sudarshan Sudevan, Ranadeep Chakravarty, Divyesh Swamikutty
Account management: Priyanka Chatterjee, Santoshdev Menon
Films manager: Vijay Vigamal
Social media team: Rahul Gupte
Production house: Colonial Films
Director (film): Shrikant Kekre
Music: Advait Nemlekar
DOP: Manoj Kumar Khatoi
Producer: Natascha Jain
Post production: Splice Studio
Campaign India

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