Campaign India Team
Aug 14, 2014

Children from Akanksha Foundation ‘teach’ national anthem’s meaning; invite volunteers to teach them

Watch the film conceptualised by the Foundation’s children and teachers, and Art for Akanksha

Akanksha Foundation, an NGO that works to educate children from underprivileged segments, has rolled out a film featuring children from the foundation singing the national anthem.
 
The children don’t just sing the anthem, but also display its meaning through visuals, to teach those who do not know the meaning of the national anthem. According to the film, nine out of 10 Indians don’t.
 
After singing their ode to the ‘God of India’s destiny’, the children make an earnest appeal inviting viewers to teach them something in turn.
 
Campaign India wishes readers on the occasion of India’s 68th Independence Day, the upcoming Parsi New Year and Janmashtami festival, and of course, a wonderful weekend.

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Four Indian firms strike gold at Golden Award of ...

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

14 hours ago

Leo without the Burnett is still brimming with ...

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

14 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

14 hours ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?