Campaign India Team
Apr 26, 2022

Casio pushes the need for a trustworthy calculator by showing absurd outcomes from calculation mistakes

Watch the films conceptualised by the in-house team here

Casio has rolled out an ad campaign titled #FarakPadtaHai (it makes a difference) for its range of calculators.
 
The campaign has been conceptualised in-house and consists of two films. 
 
One film (above) shows an employee being given a calculator. When he learns that it isn't a Casio, he starts thinking of the consequences of a calculation mistake. The scenarios he thinks of leads to him having to travel by bus, and in the fear of that, he gets himself a Casio calculator.

The second film follows a similar pattern for a trader. 
 
Kulbhushan Seth, vice president, Casio India, said, “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign 'farak padta hai' for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust and overall value when purchasing calculators too as they all matter.”
 
CREDITS:
 
Client: Casio
Conceptualised by: Casio's in-house team
Production house: Rat Films
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

7 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

8 hours ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

9 hours ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.