Arati Rao
Jun 24, 2011

Cannes Lions 2011: “There is a very strong correlation between award-winning creative work and effectiveness”

BBH’s worldwide CEO Simon Sherwood talks about scam ads, how to win Agency Of The Year, and the new Creative Effectiveness Lions

wide player in 16:9 format. Used on article page for Campaign.

In this discussion about all things awards at Cannes Lions 2011, BBH’s worldwide CEO Simon Sherwood talks about the way forward to deal with scam advertising, BBH’s view on scam ads, how to win that Agency Of The Year title and why he applauds the launch of the Creative Effectiveness Lions.

 

 

Source:
Campaign India