Arati Rao
Jun 23, 2011

Cannes Lions 2011: "Is the age of specialisation over?"

WATCH industry experts share their views about whether the age of specialisation is over, considering how creative agencies dominated the PR Lions categories at Cannes this year.

wide player in 16:9 format. Used on article page for Campaign.

Continuing with our list of video interviews at Cannes, Arati Rao spoke to Olivier Fleurot, chief executive officer, MSL Group, Arun Iyer, national creative director, Lowe Lintas, Jarek Ziebinski, president, Leo Burnett APAC, and Akshay Kapnadak, executive creative director, McCann Erickson India, about whether the age of the specialisation is really over, considering the number of creative agencies that won at the PR Lions (including our own BBDO and Mudra).



Also WATCH glimpses of Day 3 from Cannes

Campaign India

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