Creative Effectiveness
Volvo Trucks "Live Test Series" by Forsman & Bodenfors
(above)
Cyber
Under Armour "Gisele Bündchen - I Will What I Want" by Droga5
Design
Volvo UK "Life Paint" by Grey London
Direct
Volvo "Interception" by Grey New York
Film (two Grands Prix awarded)
Geico "Unskippable: Family Long Form 01" by The Martin Agency
Leica Gallery São Paulo "100" by F/Nazca Saatchi & Saatchi
Film Craft
John Lewis "Monty’s Christmas" by Adam & Eve/DDB
Glass Lion
Procter & Gamble India "Touch the Pickle" by BBDO India
Grand Prix for Good
The ALS Association "The Ice Bucket Challenge"
Media
Vodafone "Vodafone Red Light Application / Between Us" by Y&R Team Red Istanbul
Mobile
Google "Cardboard"
Outdoor
Apple "World Gallery" by TBWA\ Media Arts Lab
PR
Procter & Gamble’s Always "#Likeagirl: Turning an Insult Into a Confidence Movement" by Leo Burnett Toronto and MSLGroup
Press
City of Buenos Aires "Baby", "Squirrel", "Dog", "Moths" by The Community
Product design
Lucky Iron Fish, "The Lucky Iron Fish Project"
Promo and activation
Volvo UK "Lifepaint" by Grey London
Radio
Soundcloud "the Berlin wall of sound – the most unbearable radio ad" by Grey Germany
Titanium
Domino’s "Emoji Ordering" by Crispin Porter & Bogusky Boulder
Integrated
Nike’s Jordan brand "Re2pect" by Wieden & Kennedy
There was no Grand Prix awarded this year for the Branded Content & Entertainment category.
(This article first appeared on campaignlive.co.uk.)
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