Last month Campaign India took baby steps in creating video stories. Here are two of our early renditions
Last month, personal care brands in India got a shocker of their lives when they discovered that their ads featuring top rung celebrities were being copied frame by frame by a Pakistani brand. Campaign India gave its audience a ringside view of the action.
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EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Greenfield accuses Unilever of silencing the company’s activism.
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.
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