Mondelez India has re-launched its dark chocolate Cadbury Bournville with new packaging and an integrated campaign. Part of the campaign is a TVC conceptualised by Ogilvy & Mather.
The film portrays a couple at home one evening. While the lady watches television, the man, who looks like he has just returned from work, unwraps a bar of Bournville. As he peels the wrapper off, the film shifts to the outdoors where building and street lights go off, seemingly in tandem. The city goes dark by the time he takes an indulgent bite. He falls back on the couch, immersed in the experience. To the lady’s surprise, even their house goes dark. The brand is introduced as ‘The perfect way to end your day’.
Prashant Peres, director – marketing (chocolates), Mondelez India, said, “We realise the importance of an individual’s unwind time and we want people to celebrate this end of day routine and reward themselves. By introducing Cadbury Bournville as the perfect unwind partner, we hope to enhance this experience for our consumers. We are confident that the rich and irresistible taste of the Cadbury Bournville will heighten your senses and the lingering after-taste will leave you craving for more wind down moments.”
Client: Mondelez International
Creative agency: Ogilvy & Mather
Creative team: Neville Shah , Ashish Naik, Siddhartha Menon
Account management: Prakash Nair, Pradnya Hattangadi, Smita Padmanabhan, Shruti Paranjpe
Account planning: Ganapathy Balagopalan, Jasmeeta Agarwal, Shriya Sengupta
Production house: Fingerprint Films
Director (film): Razneesh Ghai (Razy)
Producer: Madhukar Kotian
Director of photography: Ben Jasper