Manmohan Taparia
Jun 20, 2012

Britannia asks youth to ‘Come in for coffee’, sets them up with Bourbon Cappuccino

WATCH the TVC created by McCann Erickson here

wide player in 16:9 format. Used on article page for Campaign.

After aromatic print media innovations, Britannia Bourbon has come out with a television campaign to promote its latest offering, Bourbon Cappuccino. The new flavour is targeted at the youth, with whom coffee is a popular beverage and a favourite pastime. The new range of cream biscuits are priced at Rs 10 and Rs 20 a pack, and billed as the first square-shaped Bourbons.

The TVC opens with a motorcycle pulling up outside a house, late in the evening. A guy drops a girl off after a date, and the young man is hoping for more. The girl, reading his mind, invites him over for ‘coffee’. Seated inside the house awaiting the girl, he checks his breath and his hair. He is stumped when an old lady approaches him with a tray. She introduces herself as the girl’s grandmother, and offers him Bourbon Cappuccino biscuits. The voice over says, “Bitter cappuccino on the inside; sweet, sugary biscuit on the outside”.

On the idea behind the launch commercial for the Cappuccino flavour, Anil Thomas, regional creative director, McCann Erickson, said, "Coffee is a loaded symbol/ritual with the youth especially when it comes to the opposite sex. It is this symbolism that we have tried to charmingly capture through the situation of the ‘date night’ coming to an end. True to the Bourbon way of effortlessly but cheekily masterminding desired outcomes, the girl cleverly handles the situation by playing along with the boy and using the double entendre of coffee to her advantage."

The film start airing on 23 June.

Credits

Client: Britannia
Creative agency: McCann Erickson
Regional creative director and copywriter: Anil Thomas
Creative director(Art): Prem Shanker
Creative art: N Sukumar,Aseem Ali
Account management: Namrata Nandan, Smrithi Ramanujam
Account planning: Vishal Nicholas
Production house: Tubelight Films
Director: Prashant Issar

Source:
Campaign India