Bridgestone Tyres has unveiled a commercial where the brand aims to be the right partner for anyone’s car. Network Advertising has worked on the commercial which was shot during a road trip across Delhi, Manali, Rhotang Pass, Jaisalmer, Jodhpur and among other places.
Commenting on the campaign, Pearl Krishnan, executive creative director, Network Advertising said, “Consumers are generally not as involved in the purchase of tyres as they are in the purchase of their cars. And tyre advertising usually drives product features, attributes and technology. The task here was to go beyond all this, make a strong emotional connect with the consumer and stand out from the communication coming from this category.”
“The film features a journey through life’s ups and downs, long and winding roads. But as the jingle communicates, any journey can be smooth if you have the right partner by your side. Bridgestone aims to be that partner, someone you can rely on to take you through any road that comes your way,” added Rajen Joshi, executive creative director, Network Advertising.
Agency: Network Advertising
Executive creative directors: Pearl Krishnan, Rajen Joshi
Executive vice president: DB Murali
Production house: Footcandles Films
Director: Hiren Bhayani