Unacademy has rolled out a brand film featuring former Indian cricketer Mahendra Singh Dhoni.
Conceptualised by Lowe Lintas, the 85-seconder aims to depict a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams with perseverance. It shows the hurdles one needs to overcome to achieve greatness. It shows a meteor approaching the earth and Dhoni preparing to face it. The scene then cuts to an approaching train that the figure attempts to beat by breaking into a sprint crashing through walls. Dhoni beats both.
Karan Shroff, partner and CMO, Unacademy, added, “Lesson No. 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.”
Puneet Kapoor, regional creative officer, MullenLowe Lintas Group, said, “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long drawn production, Unacademy marketing team for sticking to this idea through thick and thin and to Hungry Films for pulling off this beauty.”
Creative agency: Lowe Lintas
Production house: Hungry Films
Director: Vijay Sawant
Producer: Dharam Valia
Voice: Viraj Adhav
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Watch the film conceptualised by DDB Mudra here