Online ticketing portal Bookmyshow.com has rolled out a campaign to promote its mobile app. The ad film has been conceptualised by Lowe Lintas.
At a cinema booking counter, people are in queue. An elderly man in particular is annoyed by the wait. He spots a man in scuba diving gear walking past towards a counter with no people in line (the online booking counter). He flashes his mobile and picks up his printed tickets, to the amazement of the old man and others. Next, a man in a towel walks in, shaving cream on his face and razor in hand. He too flashes his phone and gets the printed ticket. More such people follow - in ice-hockey gear, a man getting a tattoo (with his tattoo artist), and a fashion model straight off the ramp included. A super says 'Few moments earlier'. The film rolls back to a water body. The scuba diver rises to the surface and reaches his boat. He books the ticket using the Bookmyshow mobile app. A voice over says 'Movie dekhne ka mood kidhar bhi ban sakta hai. Download karo Bookmyshow mobile app. Favourite seat choose karo, pay karo, ho gaya book' (The mood to watch a movie can set in anywhere. Download the mobile app, pick a seat, pay and your booking is done).
Agency: Lowe Lintas & Partners
National creative director: Amer Jaleel
Executive creative director: Sagar Kapoor
Creative team: Prathamesh Ghate and Yankee Chhabra
Planning: Ninad Umargekar and Shipra Chinchankar
Business head: Shantanu Sapre
Account management: Vivek Parasuraman, Nikhil Kumar, Pranav Mehta
Production house : Chrome Pictures
Director: Hemant Bhandari
Producer: Prafull Sharma, Nancy Nisa Beso