Bookmyshow app: Because you could be anywhere, when the mood for a movie sets in

Online ticketing portal Bookmyshow.com has rolled out a campaign to promote its mobile app. The ad film has been conceptualised by Lowe Lintas.

 

At a cinema booking counter, people are in queue. An elderly man in particular is annoyed by the wait. He spots a man in scuba diving gear walking past towards a counter with no people in line (the online booking counter). He  flashes his mobile and picks up his printed tickets, to the amazement of the old man and others. Next, a man in a towel walks in, shaving cream on his face and razor in hand. He too flashes his phone and gets the printed ticket. More such people follow - in ice-hockey gear, a man getting a tattoo (with his tattoo artist), and a fashion model straight off the ramp included. A super says 'Few moments earlier'. The film rolls back to a water body. The scuba diver rises to the surface and reaches his boat. He books the ticket using the Bookmyshow mobile app. A voice over says 'Movie dekhne ka mood kidhar bhi ban sakta hai. Download karo Bookmyshow mobile app. Favourite seat choose karo, pay karo, ho gaya book' (The mood to watch a movie can set in anywhere. Download the mobile app, pick a seat, pay and your booking is done).

 

 

Credits

 

Brand: Bookmyshow.com

Agency: Lowe Lintas & Partners

National creative director: Amer Jaleel

Executive creative director: Sagar Kapoor

Creative team: Prathamesh Ghate and Yankee Chhabra

Planning: Ninad Umargekar and Shipra Chinchankar

Business head: Shantanu Sapre

Account management: Vivek Parasuraman, Nikhil Kumar, Pranav Mehta

Production house : Chrome Pictures 

Director: Hemant Bhandari

Producer: Prafull Sharma, Nancy Nisa Beso