Bondtite helps complete KL Rahul's shayari for broken hearts

Bondtite has partnered with Lucknow Super Giants and rolled out a film for the same. 

 

Conceptualised by The Womb, the film features Deepak Hooda, KL Rahul and Nicholas Pooran. It features the trio in a different avatar. Rahul is shown reciting a shayari (poem) about broken hearts. He's struggling for a line to rhyme about mending a broken heart. That's when Hooda and Pooran have a solution - Bondtite. They sing together, 'arey dil patthar ya granite sab ko jodey ekdum tight, sab ko jodey ekdum right' (whether it's a broken heart or granite, Bondtite sticks everything together absolutely tight).

 

Saumya Engineer, vice president, Astral, said, "As a national brand, we understand how cricket brings the nation together. Bondtite's partnership with Lucknow Super Giants for the IPL 2023 season is a seamless blend, as both Bondtite and cricket are powerful unifiers. Our brand has always been synonymous with strength, quality, and trust, and this partnership allows us to strengthen our relationship with consumers while boosting our brand visibility."

 

Vinod Bisht, CEO, RPSG Sports, said, “We’re very excited to work with Bondtite, one of India’s premium adhesive manufacturers. As one of the newer teams of the IPL with a rich legacy in sports, our goal is to work with top brands with proven success in sports partnerships and Bondtite is a true testament to that. We welcome Bondtite onboard as we look to add value to customers and fans alike.”

 

 

CREDITS:

Client: Astral

Team: Yogen Parikh, Sumit Pathak, Sumesh Pillai

Agency: The Womb