Campaign India Team
May 09, 2016

BlueStone adorns a Mother's Day wish, lets her know how special she is

Watch the film conceptualised by Doodle Monkey here

Online jewellery portal BlueStone.com has rolled out a film to celebrate Mother's Day. The film has been conceptualised by Doodle Monkey.
 
It features a lady and her son discussing the latter's relationship at the dining table. Seeing the girl's picture on his phone, the lady asks him where they met, what her parents do, how long they have been seeing each other, whether she can cook, and so on. Finally, the mother asks the boy if he plans to propose to her. The son leaves the table at that point. The lady tells him not to get angry and reasons that she had seen a BlueStone jewellery box in his drawer. The son gets the jewellery box and places it on the table, gifting it to her with a Mother's Day wish. A voice over explains that mothers think they know everything – they just don't know how special they are. 
 
 
Credits
 
Client: BlueStone.com
Creative agency: Doodle Monkey
Creative director, director (of the film): Akhil Khandeparkar
Director of photography: Ashwin Bhaskaran
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

4 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

7 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

7 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.