Online jewellery portal BlueStone.com has rolled out a film to celebrate Mother's Day. The film has been conceptualised by Doodle Monkey.
It features a lady and her son discussing the latter's relationship at the dining table. Seeing the girl's picture on his phone, the lady asks him where they met, what her parents do, how long they have been seeing each other, whether she can cook, and so on. Finally, the mother asks the boy if he plans to propose to her. The son leaves the table at that point. The lady tells him not to get angry and reasons that she had seen a BlueStone jewellery box in his drawer. The son gets the jewellery box and places it on the table, gifting it to her with a Mother's Day wish. A voice over explains that mothers think they know everything – they just don't know how special they are.
Creative agency: Doodle Monkey
Creative director, director (of the film): Akhil Khandeparkar
Director of photography: Ashwin Bhaskaran
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year