Birla Sun Life Mutual Fund's latest ad film titled 'Morning Walk' looks to expand the Jaanoge tabhi toh maanoge campaign. The campaign which was launched early September this year was drawn up to educate investors about investing a particular amount of time into Mutual Funds to begin to see favourable growth of their investments. The ad film has been conceptualised by Taproot.
This ad film is about Mr Chatterjee's first day of trying a morning walk. He returns home sweating, out of breath and proud of himself as he shares with his wife his successfully completing day one. He goes on to weigh himself and is shocked that he hasn't lost any weight despite the walk. He doubts that the weighing scale might be broken much to the amusement of his wife. The narrator explains that results cannot be expected so soon as the same rule applies for mutual funds. The message is that people need to invest time to get best results. Viewers are urged to log on to jaanotohmaano.com.
Client: Birla Sun Life Mutual Fund
Creative agency: Taproot India