Bajaj Electricals has rolled out a campaign which consists of three films. Conceptualised by Onads Communications, the animated films convey real life stories from rural areas of the country and how Bajaj Electricals have played a role in helping citizens there.
One film shows how Bajaj Eletricals have laid out more than 7,00,000 street lights which have in-turn helped young women head out and get jobs for themselves. The protagonist in the film is Priya Thakur.
The second film shows how the company helped a taxi driver unite with his daughter in a village. The protagonist is Ram Singh who was able to return to his village and seek employment only when it got electricity. The voice over for the film says that Bajaj Electricals has helped 25,000 villages in India get electricity.
The third film shows the story of a forest officer Meena Prakash. The company empowered her and other such officers by laying out 1,700 transmission lines which help light up villages.
Anant Bajaj, JMD, Bajaj Electricals, said, "The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.
Jignesh Maniar, founder, Onads, said, "The stories in the campaign are inspired and dramatised versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories."
The films that were rolled out in cinemas and on digital a couple of months ago are soon going live on television.
Client: Bajaj Electricals
Creative agency: Onads Communications
Founder and CCO, ECD: Jignesh Maniar
Creative director: Shruti Nayak
SVP: Sidhesh Pai
Brand director: Geetika Khurana
Account supervisor: Shreyas Kanhegaonkar
Production House: Hungry Films
Director: Vijay Sawant
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