Campaign India Team
Jan 22, 2019

Bajaj Auto pushes global presence, positions itself as 'world's favourite Indian'

Watch the film conceptualised by Leo Burnett India

Bajaj Auto has released a new identity - 'the world’s favourite Indian' as it looks to push its global presence.
 
A film conceptualised by Leo Burnett India has been released for the same. The film communicates how Bajaj Auto has spread its presence to 70 countries around the world. 
 
Rajiv Bajaj, managing director, Bajaj Auto, said, “Our international performance is validation of our strategy of focus and differentiation. Our unwavering commitment towards building the best motorcycles in the world through design, technology, quality and customer satisfaction have made us a truly global brand. Bajaj brand is not only the world’s favourite Indian, but also perhaps the most illustrious ambassador for 'Make in India' initiative of the Indian government.”
 
He added, “In only 17 years since the launch of Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj. That would help us achieve our vision of being a Global Motorcycle Specialist.”
 
Along with the TV, the campaign to communicate the new identity is spread across outdoor, print and digital. The retail showrooms of Bajaj Auto motorcycles and commercial vehicles will also have the new signage and branding.

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sunil Lulla to take over from Partho Dasgupta at BARC
Premium
9 hours ago

Sunil Lulla to take over from Partho Dasgupta at BARC

Lulla was CEO at Balaji Telefilms prior

Premium
Whisper assigns digital creative mandate to Fulcro
Premium
9 hours ago

Whisper assigns digital creative mandate to Fulcro

To work alongside Leo Burnett on digital and social media

Premium
Unacademy assigns media mandate to Initiative
Premium
11 hours ago

Unacademy assigns media mandate to Initiative

Account won post a multi-agency pitch

Premium
Nikhil Gandhi joins TikTok to head Indian operations
Premium
13 hours ago

Nikhil Gandhi joins TikTok to head Indian operations

Moves from Times Television Network