The Work
Campaign India Team
Jan 22, 2019

Bajaj Auto pushes global presence, positions itself as 'world's favourite Indian'

Watch the film conceptualised by Leo Burnett India

Watch the film conceptualised by Leo Burnett India

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

3 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

6 Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

RCB’s brand value to cross $140 million: Qoruz

7 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

8 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Mark Read to step down as WPP CEO after seven years

10 Mark Read to step down as WPP CEO after seven years

Related Articles

Deepika Warrier moves to Bajaj Auto
Marketing
Aug 01, 2023
Campaign India Team

Deepika Warrier moves to Bajaj Auto

Cannes Contenders 2022: Leo Burnett India
Advertising
May 25, 2022
Campaign India Team

Cannes Contenders 2022: Leo Burnett India

Leo Burnett India elevates Vikram Pandey and Sachin Kamble to chief creative officers for South Asia
Advertising
May 09, 2024
Campaign India Team

Leo Burnett India elevates Vikram Pandey and Sachin ...

Leo Burnett India appointed lead creative and strategic agency on record for Birla Opus
Advertising
Feb 27, 2024
Campaign India Team

Leo Burnett India appointed lead creative and ...

Just Published

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush
Awards
10 hours ago
Campaign India Team

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
12 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
12 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
15 hours ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.