Campaign India Team
Dec 09, 2021

Bajaj Allianz General Insurance answers doubters, urges lovers to stick to hockey

Watch the film conceptualised by the in-house team here

Bajaj Allianz General Insurance has launched a ‘#Care4Hockey’ campaign for which it has associated with Rani Rampal, Indian women’s hockey team captain. 
 
Through this campaign Bajaj Allianz General Insurance aims to elevate field hockey’s recognition in the country. It has partnered Hockey Citizen Group’s One Thousand Hockey Legs for this initiative through which it wants to support underprivileged children pursuing hockey in terms of coaching, nutrition, and equipment. 
 
Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, said, “Bajaj Allianz General Insurance is a brand which resonates with care for people, passion to make a difference and a spirit to lead the change. The ‘#Care4Hockey’ campaign is an attempt to take these brand values forward to support Hockey to not only make a mark in the world, but to also encourage more people to pursue their passion for this sport thereby keeping Hockey alive in India. I’m sure that this campaign with the support from Rani Rampal and One Thousand Hockey Legs project will help take this message to the last mile and will encourage people to follow their ambition, break records and create history for our country.” 
 
K Arumugam, founder and CEO, Hockey Citizen Group said, “One Thousand Hockey Legs, which is a flagship project of our NGO, has been working relentlessly towards providing necessary support and opportunity to underprivileged children who aspire to play Hockey. I really appreciate Bajaj Allianz General Insurance for extending their support to empower these children whose enthusiasm to play Hockey will help this sport prosper in our country.”  
 
Source:
Campaign India

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