Campaign India Team
Apr 30, 2021

Ariel celebrates Kerala’s first transgender doctor who beat all the odds

Watch the film conceptualised by The Quint here

Ariel India has rolled out a campaign #MakeItPossible to extend its support to the LGBTQ community. Driven by the brand’s belief in inclusivity and equality for all, the film is conceptualised by The Quint and aims to bring about changes in societal norms that are biased against the community.  
 
The films features the story of Kerala’s first transgender doctor, V S Priya, who beat all the odds to achieve her dream of becoming a doctor. In the film, she talks about the identity crisis she faced, growing up, and how she decided that she shouldn’t care about the way society defined her. The film ends with the message, ‘It’s only impossible to change the world if you think it is.”
 
Sharat Verma, chief marketing officer, P&G Indian subcontinent and vice president, fabric care, P&G Indian subcontinent. said, “Ariel believes in a world free of bias that fosters equality and inclusion, is a world where everyone can thrive. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible. We are inspired by her courage and glad to celebrate her journey.” 
 
This film has been launched on Ariel’s social media channels. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.