Apollo Munich launches new TVCs based on theme 'Unbelievable'

JWT has created new TVCs to highlight Apollo Munich's new schemes.

The TVCs introduce the company's new benefit schemes, with the 90-seconders called "Contortionist - Restore Benefit" and  "Contortionist - Multiplier Benefit" and two 45 second TVCs called "Balloon" and "Magnetic Man". They show routine, day-to-day activities with an "unbelievable" twist in them, as they compare the occuring to the various schemes offered by Apollo Munich.

Commenting on the campaign, Antony Jacob, chief executive officer, Apollo Munich Health Insurance said, “Our ‘Unbelievable’ campaign is aimed to bring to the Indian audience astonishing acts that are as unbelievable as the features of our new product - Optima Restore. Apollo Munich has spent 17 months of extensive research in developing Optima Restore after a rigorous analysis of 250 health insurance products across the globe. We believe that Optima Restore is a game changing product in the health insurance category and had to be introduced in a fantastic way through hard-to-believe situations that pale in comparison to the product. Viewers across the country have given positive responses to the company’s 360 degree ‘Unbelievable’ advertising campaign, that appears on television and in print, as well as on outdoor media.”

Credits:

Client: Apollo Munich
Creative Agency: JWT
Media agency: Mediacomp
Digital Agency: Quasar
Creative directors: Chirag Bhasin and Anirudh Verma
Producer: Ashit Ghelani
Production house: Boot Polissh Films
Director: Shujaat Saudagar