Anchor by Panasonic has rolled out two films part of its 'Naye India ke Badhte Load ke Liye’ campaign.
Conceptualised by Leo Burnett, the campaign takes the light-hearted route to show how the wire can take greater loads to match the demand of new-age electrical appliances.
Vivek Sharma, MD AEPL, said, “Anchor Electricals’ Indian heritage and products coupled with Panasonic’s Japanese technology and innovation empower us to provide our customers with a vast range of high-quality electrical products. With the 'Naye India ke Badhte Load ke Liye' campaign, we plan to position Anchor by Panasonic as a brand that is familiar with modern India’s expectations from its electrical devices and showcase how the customers benefit from our offerings."
He added, "Anchor by Panasonic is India’s brand of choice for switches and through this campaign we aim to make it synonymous with switchgears and wires and cables too. The future of electrical product market is very promising, with great opportunities in the utilities, industrial, residential, and commercial sectors among others, we at Anchor by Panasonic are well prepared to deliver and own the Indian electrical space on the back of our unique product offerings.”
RajDeepak Das, MD - India and CCO - South Asia, Leo Burnett, said, “The ‘Naye India ke Badhte Load ke Liye’ positioning accurately sums up the need gap that the brand is trying to fill with its high-quality wires and cables, and MCBs. I’m very happy with the creative thought and how it has translated into an almost eccentric execution.”
The films are currently on-air on television and digital.