This Diwali, when all are shoppping, Amazon spares a thought for the sellers who burn midnight oil, so that we celebrate the festival of lights.
The sound of the crackers is replaced with the roll of the shutters. The sparklers are replaced with the sparks flying from the welding rod.
Creative agency: Leo Burnett Orchard
COO: Mahuya Chaturvedi
National head of strategy: Rohitash Shrivastava
VP and branch head - Bengaluru: Sharmine Panthaky
ECD: Vinod Lal Heera Eshwer
Creative team: Siddarth Shervegar, Jaydhrit Sur
Account management: Savvy Durham, Crystal Carvalho, Arpita Sarkar
Strategy team: Priyanka Krishnan
Production house: Light Box Films
Director: Joyeeta Patpatia
Producer: Imran Khan