Alia Bhatt and Philips define the right amount of hotness

Philips India has rolled out a campaign titled ‘just the right heat’ to showcase its new product offering -  the Philips ThermoProtect hair straightener. The film aims to draw parallels between the advantages of the right amount of heat in everyday situations and in the product.

 

The film showcases how Bhatt tries to give an exceptional dance performance, but like any other individual, struggles while dealing with the heat of pressure. It highlights that with the right balance amidst all the chaos, one will be able to shine through and witness success. The film puts the same focus into Philips’ hair straightener, which demonstrates the right balance of heat for exceptional results.

 

Vidyut Kaul, head, personal health, Philips Indian subcontinent, said, “Through this campaign, we want to create a meaningful analogy between life and our product, the Philips ThermoProtect Hair Straightener. All of us go through ups and downs with respect to the pressure in life – but all heat and pressure are not bad. Exactly like the Philips ThermoProtect Hair Straightener with even heat distribution, which gives you just the right heat, for beautiful, straight hair with minimal damage.”

 

The campaign has been rolled out on digital, TV, outdoor, print and social media.