Ajio plays to its strengths on the cricket field

Fashion e-commerce brand, Ajio, has launched a film for the IPL season. Conceptualised by Phantom Ideas, the 45-second TVC is an ode to cricket. 

 

The film is set to a foot-thumping track, with the message ‘The world’s best fashion brands play here’. Featuring models, it showcases a game of cricket unfolding on the backdrop of an airstrip. 

 

Robbie Anthoney, founder and chief creative officer, Phantom Ideas says, “The idea was to have two wildly different worlds collide to dramatic effect - cricket and fashion. We see Ajio as a playground where some of the coolest brands in fashion can come together in fresh, unexpected ways. Cricket was just the right backdrop to give this idea the kind of scale and style that Ajio is synonymous with.”

 

The campaign will be aired on mainline media channels and on digital platforms like YouTube, Facebook and Hotstar. 

 

 

CREDITS:

Agency: Phantom Ideas

Founder and CCO: Robert Anthoney

Creative director: Raj Dutta, Pradeep Kumar

VP strategic planning: Ravichandran Ramanujan

Digital head: Jayant Mishra

Account management: Gautam Kathpalia, Sajan Jerome

Film producer: Yusuf Padghawala

Production house: Fusion Films

Executive producer: Allan D’souza, Geeta Laxman

Marketing producer: Melvin Sylvester

Director: Razneesh ‘Razy’ Ghai