Aegon Life Insurance has rolled out three films part of its digital campaign 'Aegon Toh Tension Gone' (If there's Aegon, there's no reason to take tension). The films have been conceptualised by Enormous Brands and focus on relieving financial stress through the brand's insurance solutions.
The films take the humorous route to show the importance of insurance and say that having one is no rocket science.
Martijn de Jong, chief digital officer, Aegon Life Insurance, said, “At Aegon Life, we believe in offering insurance in a much simplified way. Our product offerings are based on feedback and understanding received by the new age customers. The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated. Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”
Ajeet Shukla, creative director, Enormous Brands, said, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humour attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”
The campaign kicked off on 31 January 2018.
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