Campaign India Team
Feb 20, 2018

Aegon Life says 'insurance is not rocket science'

Watch the films conceptualised by Enormous Brands here

Aegon Life Insurance has rolled out three films part of its digital campaign 'Aegon Toh Tension Gone' (If there's Aegon, there's no reason to take tension). The films have been conceptualised by Enormous Brands and focus on relieving financial stress through the brand's insurance solutions. 
 
The films take the humorous route to show the importance of insurance and say that having one is no rocket science.  

 
Martijn de Jong, chief digital officer, Aegon Life Insurance, said, “At Aegon Life, we believe in offering insurance in a much simplified way. Our product offerings are based on feedback and understanding received by the new age customers. The primary landing thought behind this campaign was to establish and take responsibility of eliminating people’s fear towards insurance buying. With this campaign, we are optimistic that we will be able to burst the myth that insurance buying is complicated. Through this campaign, we pledge to take away the tensions and anxiety associated with insurance solutions. Hence, Aegon toh tension gone.”
 
Ajeet Shukla, creative director, Enormous Brands, said, “With the otherwise serious tonality of insurance communication, we have taken steps to break the conventional approach towards buying insurance. With this campaign, we aim to communicate the subject of insurance buying with a pinch of humour attached to it. To attract the target audience in an innovative way, we took a creative call to feature astronauts in a spacecraft and address that buying an insurance plan is no rocket science.”
 
The campaign kicked off on 31 January 2018.
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

13 hours ago

Zepto taps big data to court consumer brands

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

14 hours ago

WPP Media: How did one of the world’s biggest comms ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

14 hours ago

Dabbawallas take on Tom Cruise’s mission: Tiffins, ...

A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.