Campaign India Team
Sep 18, 2018

Aaj Tak plays a familiar tune to show the truth

Watch the films by Hindi news channel Aaj Tak here

Aaj Tak has launched a new campaign, "saare jahaan se saccha", a thought provoking brand campaign which highlights one of the fundamental need of the society – honesty.

The campaign idea draws from the three brand pillars – fearlessness, truth and no compromise and highlights one of the fundamental needs in the society -- to be honest and to be true.
 
The campaign is led by 3 TVCs that capture everyday situations in which a common man is duped with the web of lies, when there is no accountability, and no action to put an end to this situation. Each narrative featuring a doctor, a lawyer and a broker is a hard hitting reality check on the kind of day to day transactions we see all around us. 
 
Watch the other two films (broker and lawyer) from the campaign here:

Source:
Campaign India

Related Articles

Just Published

12 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

13 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

13 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

13 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here