Aaj Tak has launched a new campaign, "saare jahaan se saccha", a thought provoking brand campaign which highlights one of the fundamental need of the society – honesty.
Watch the films by Hindi news channel Aaj Tak here
Aaj Tak has launched a new campaign, "saare jahaan se saccha", a thought provoking brand campaign which highlights one of the fundamental need of the society – honesty.
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.