Aaj Tak has launched a new campaign, "saare jahaan se saccha", a thought provoking brand campaign which highlights one of the fundamental need of the society – honesty.
The campaign idea draws from the three brand pillars – fearlessness, truth and no compromise and highlights one of the fundamental needs in the society -- to be honest and to be true.
The campaign is led by 3 TVCs that capture everyday situations in which a common man is duped with the web of lies, when there is no accountability, and no action to put an end to this situation. Each narrative featuring a doctor, a lawyer and a broker is a hard hitting reality check on the kind of day to day transactions we see all around us.
Watch the other two films (broker and lawyer) from the campaign here: