The Work
Campaign India Team
Apr 24, 2019

‘Building our brands through the power of design’: Nadia Chauhan

The CMO and JMD of Parle Agro discusses how the company is looking to design to achieve its target of being the number one mango drink in the country

The CMO and JMD of Parle Agro discusses how the company is looking to design to achieve its target of being the number one mango drink in the country

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

3 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Piyush Pandey dies at 70; the industry mourns a legend

4 Piyush Pandey dies at 70; the industry mourns a legend

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

6 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

7 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

8 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

9 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Parle Agro’s Smoodh takes Varun Dhawan through the milky way
Advertising
Aug 24, 2021
Campaign India Team

Parle Agro’s Smoodh takes Varun Dhawan through the ...

Alia Bhatt, Varun Dhawan and Allu Arjun team up with Frooti’s ‘Scientist’ and ‘Clumsy’
The Work
Mar 25, 2021
Campaign India Team

Alia Bhatt, Varun Dhawan and Allu Arjun team up ...

We are much larger today than we were when we sold our portfolio: Nadia Chauhan
Marketing
Aug 10, 2022
Campaign India Team

We are much larger today than we were when we sold ...

Parle Agro enters malt flavour category with B-Fizz; gets Priyanka Chopra Jonas for launch
The Work
Oct 15, 2020
Campaign India Team

Parle Agro enters malt flavour category with ...

Just Published

Surya Roshni elevates Parul Phadke as head of marketing and advertising
Advertising
1 hour ago
Campaign India Team

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
Digital
19 hours ago
Content Labs

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Why is Nazara Technologies rebranding itself and what is new?
Digital
19 hours ago
Content Labs

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

Safe is passé, risk-taking is in
Advertising
1 day ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.