Škoda Auto India has rolled out a film to extend its new brand philosophy 'let's explore'. The philosophy has been rolled out in 50 markets globally.
Conceptualised by Wunderman Thompson, the film aims to spread the message of how Škoda owners can 'make every kilometre count'. It shows the journey of a young girl who is gifted a Kushaq. It reveals how the car from the first kilometre onwards is along with her for important milestones in life which include her first job, moving to Mumbai to launch her own venture, and finding a partner. She then hands over the car to her younger brother, before upgrading to a Kodiaq herself.
Petr Šolc, brand director, Škoda Auto India, said, “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking journeys and experiences.”
The film was released on 20 July.
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