Campaign India Team
Jul 21, 2023

Škoda Auto India wants users to make every kilometre count

Watch the film conceptualised by Wunderman Thompson here

Škoda Auto India has rolled out a film to extend its new brand philosophy 'let's explore'. The philosophy has been rolled out in 50 markets globally.
 
Conceptualised by Wunderman Thompson, the film aims to spread the message of how Škoda owners can 'make every kilometre count'. It shows the journey of a young girl who is gifted a Kushaq. It reveals how the car from the first kilometre onwards is along with her for important milestones in life which include her first job, moving to Mumbai to launch her own venture, and finding a partner. She then hands over the car to her younger brother, before upgrading to a Kodiaq herself. 
 
Petr Šolc, brand director, Škoda Auto India, said, “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking journeys and experiences.” 
 
The film was released on 20 July.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, and many more.

1 hour ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

1 hour ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

1 hour ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.