Campaign India Team
Aug 30, 2019

Fevikwik helps an old scrap dealer get some swag

Watch the film conceptualised by Ogilvy here

Fevikwik has rolled out a film that shows how the adhesive can be used to repair broken products.
 
Conceptualised by Ogilvy, the film shows how a scrap dealer uses a young girl's thrown away broken products after repairing them with Fevikwik.  
 
The film was published on YouTube on 29 August 2019.
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

‘Having an AI strategy is the worst thing for ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.

20 hours ago

Disney Cruise Line VP on how the brand ventures ...

With a locally adaptive strategy, strong fan engagement, and Disney’s magical storytelling, Disney Cruise Line sets sail into Asia ahead of its December 2025 debut. Campaign speaks exclusively with VP and regional GM Sarah Fox before Campaign 360 next week.

22 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

1 day ago

Slack’s new hustle: From free chats to paid ...

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.