Campaign India Team
Nov 21, 2017

Fevikwik celebrates the rare moments of happiness

Watch the films conceptualised by Ogilvy and Mather here

Instant adhesive brand Fevikwik has launched a new television ad campaign titled ‘Khushiyon ke chand pal’, which depicts a woman being unexpectedly appreciated by her family. 
 
The campaign highlights the versatility of Fevikwik in not only fix broken objects but also cementing the bonds between mother – son, mother-in-law and daughter-in-law and so on. 
 
Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “A woman is at the heart of every family. But she often goes unappreciated for the little things she does around the household, including repairing broken things. The campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”
 
The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, there will also be a number of demand generation initiatives to reap maximum advantage of the new TVC.
 
In one film a kid sitting at a dining table is surprisingly asking for bitter gourd. 
 
In the second film a mother-in-law develops an unusual affection for her daughter-in-law.
 
See the second film here:
 
 
Credits:
Client: Pidilite Industries
Agency: Ogilvy & Mather, Mumbai 
Creative Team: Piyush Pandey
Account Management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah
Production House: Corcoise Films private limited
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala
 
 

Source:
Campaign India

Related Articles

Just Published

34 minutes ago

Landing pages are a perfectly clean marketing tool ...

Responds to Republic TV accusing it of concealing the use of landing pages

1 hour ago

Genesis BCW joins hands with GCI Health to form GCI ...

Hemali Bhutani and Naina Siwach will spearhead the new operations

1 hour ago

Dentsu forecasts revival in adspend in 2021, ...

India, the UK and and France expected to see fastest growth, and the OOH market will revive

1 hour ago

Bytedance to layoff a huge chunk of Indian employees

Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent