tv
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Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
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FMCG ad volumes on TV grew by 6% in H1’23: TAM report
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
Ad:Tech 2022: Mapping the future of TV
Mediasmart Mobile's Nikhil Kumar, Adjust's Ajit Pawar, Ranjana Mangla of SonyLiv and Dabur's Rajiv Dubey discussed CTV as the future of TV
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Print ranks third as credible news source, after TV and social media: Havas Media Group study
The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic
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TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
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Media and entertainment sector expected to reach INR 2.23 trillion by 2023: FICCI-EY Report 2021
Digital media and online gaming were the only segments that grew in 2020, adding an aggregate of INR 26 billion
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