team india

Jun 10, 2019

Opinion: How ‘balidan’ will help brand Dhoni

The inevitable question is why would Dhoni or his brand handlers indulge in such jingoism?

Jan 08, 2019

Narendra Modi or Virat Kohli - the bigger brand in 2019?

The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though?

Feb 17, 2015

Campaign India Power Play: MRF

Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015