As brands like Cred and Dream11's IPL campaigns go viral, the IPL may be at the cusp of becoming India's very own Super Bowl
It's time adland returned to its raison d'être. That’s according to the author and creative director Steve Harrison, who argues agencies must rediscover their commercial purpose in order to play their part in the post-pandemic economic recovery and reclaim the respect of the boardroom
The latest post means the end of a mammoth underground race to become the first to monetise the account.
Watch the film conceptualised by Leo Burnett Canada here
Regulars such as Budweiser will again make an appearance, but there will also be first-time Super Bowl advertisers like Amazon and Kia
If advertising were a porn film, then the Super Bowl would be the ‘money shot’. Literally.
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