suman srivastava
Saad Khan appointed VP - strategic planning at FCB Ulka
He joins from Marketing Unplugged, a venture he co-founded with current FCB Ulka vice chairman Suman Srivastava
Suman Srivastava named vice chairman of FCB Ulka Group
This is in addition to his current responsibility as chief strategy officer
Nagesh Alai to be global vice chairman at FCB; Rohit Ohri to head India
Alai joined as VP - finance in 1990 and was named ED and group chairman in 2011; Ohri's exit from Dentsu was announced yesterday
FCB Ulka Group appoints Suman Srivastava as chief strategy officer
Marketing Unplugged, founded by Srivastava, enters into an alliance with FCB Ulka
Do online discounts discount brand equity?
While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports
IAMAI 2014: ‘Marketing is a subset of digital’
Discussions underlined that digital is no longer about spending money - it can be used to make money
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