shailesh velandy

Dec 04, 2010

Your weekend reading list

Shailesh Velandy, vice president at Mudra Max, has a couple of recommendations

Nov 05, 2009

Roadblock: extravagance that can be justified

HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint