samir singh
Unilever's Samir Singh on joy, purpose and approach to legacy branding
Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
'Frankly, we don't want to see more woke advertising'
The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic
Lux redesigns the soap bar to promote breast cancer awareness
Watch the case study by Wunderman Thompson here
Spikes 2013: ‘Never apologise that social responsibility drives profit for your brands’
Lowe and Partners’ Tony Wright and Unilever’s Samir Singh underlined how social missions are best integrated into business models
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