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Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.
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In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AR face test to raise awareness of Vitamin D deficiency.
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.